Olympic milk was launched into the Nigerian market in 2008 as a fat filled (evaporated) milk product with the primary benefit of affordable nutrition delivering a trusted healthy formulation with the promise of low cholesterol content.

The New Olympic was repositioned as “the Healthy Choice” a better-for-you benefit backed up by the promise of low cholesterol.

The Olympic brand introduced new product extensions namely: 15g & 300g milk powders highlighted in the more vibrant, upgraded packaging designs and the first of its kind Apple flavoured fruit drink made from European Apples.